Design Concept
We chose to do our project on the Sans-serif typeface “Frutiger” designed by Adrian Frutiger in 1976. Frutiger was designed years after Adrian Frutiger’s Univers. The age difference between the two fonts shows sophistication and elegance within the typeface. While Univers was designed when Adrian was 28 years old, this typeface was designed in his 50s and shows more confidence in himself as a designer.